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标题：THE USE OF RADIO BROADCASTING SYSTEMS FOR SUSTAINABLE DEVELOPMENT IN ETHIOPIA: PROSPECTS AND CHALLENGES
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作者：Jemal Mohammed
期刊名称：The Journal of Sustainable Development in Africa (JSDA)
电子版ISSN：1520-5509
出版年度：2016
卷号：18
期号：1
页码：133
出版社：Institute of Sustainable Development in Africa
摘要：adio is found to be the most preferred mass medium to support sustainable development efforts in Ethiopia simply because the majority of its citizens are farmers while the country's level of illiteracy is significantly high (57.3%, Central Statistic Author ity [CSA, 2010]) . The main purpose of this study is to investigate the prospects and challenges in the use of radio for development in Ethiopia. To serve this purpose secondary analysis was employed. The analysis and interpretation of data reveal that own ership of radio receivers in Ethiopia is notably very low. The other major finding of the study discloses that using radio broadcast mainly as a tool of propaganda rather than as a tool of development is one of the impediments and threatening aspects of th e growth of broadcast system in the country. According to the present study the state owned radio broadcasters, both federal and regional, have employed the Open Broadcasting Strategy , which follows "a shot - in - the - dark approach" to radio programming . Though it is a very recent phenomenon, regardless of the problems it has encountered, the expansion of community radio system in Ethiopia is very encouraging.
关键词：Radio; Sustainable Development; State Radio; Community Radio; Propaganda