文章基本信息

标题：El diseño contractual de la relación de franquicia
本地全文：下载
作者：Roberto Sánchez Gómez ; Isabel Súarez González ; Luis Vázquez Suárez 等
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2008
卷号：4
期号：19
出版社：Universia Business Review
摘要：Based on a sample of franchise chains in Spain, this article describes the frequency of the use of contract provisions and other organizational mechanisms utilized to prevent opportunism in franchise relationships. We also study whether several characteristics of the franchise chains (age of the franchisor, age of the franchise chain, size of the franchise chain, and the type of sector) influence the use of these mechanisms. We find that 54,36% of the franchise chains have multiunit franchisees and that only 23,91% of the franchisors require active ownership. Moreover, larger and mature chains use multi-unit franchising and company ownership more intensively. Compared with distribution franchise chains, service franchise chains franchise a larger percentage of their units, require larger up-front fees and royalties and have a larger contract duration. Finally, we observe that not all the franchisees in chains in which the franchisor grants exclusive territories have this incentive.