文章基本信息

标题：Conducción del mercado e innovación en el ámbito de la distribución minorista
本地全文：下载
作者：Ramón Rufin Moreno ; Cayetano Medina Molina
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2007
卷号：4
期号：16
出版社：Universia Business Review
摘要：Findings from many studies on the relationships between strategic market orientations and firm performance have led to posit some mediating variables. One ofsuch variables has been innovation. Furthermore, some research studies conclude that there are two different types ofinnovation processes which could lead to a sustainable competitive advantage , i.e., product innovation and management innovation. The present research focuses on the effects ofboth kinds ofinnovation on the relationship between different strategic market orientations and retailing firms? performance.