文章基本信息

标题：Evaluación y control de la fuerza de ventas: Análisis exploratorio.
本地全文：下载
作者：Ines Kuster Boluda ; Pedro Canales Ronda
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2006
卷号：1
期号：9
出版社：Universia Business Review
摘要：Evaluating salesforce is an important task for sales manager, however little is know about what variables are used by them. This study was conduced to analyse this variables in Spanish big enterprises.