文章基本信息

标题：Gestión estratégica de la relación de franquicia.
本地全文：下载
作者：Mª Victoria Bordonaba Juste ; Yolanda Polo Redondo
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2004
卷号：1
期号：1
出版社：Universia Business Review
摘要：Franchising is a collaboration agreement among legally independent firms, characterized by their commercial interdependence and the development of certain behaviours in relationships: cooperation, information exchange, trust, commitment, power and conflict resolution strategies. In this context, the aim of this article is to examine these behaviours for a representative sample of the Spanish franchisors and franchisees that operate in diverse retail sectors.