文章基本信息

标题：INNOVACIÓN ABIERTA EN PYMES PROVEEDORAS DE AUTOMOCIÓN: UNA OPORTUNIDAD PARA EL DESARROLLO DE NUEVO PRODUCTO
本地全文：下载
作者：Maria Isabel Rodriguez-Ferradas ; José Antonio Alfaro-Tanco
期刊名称：Universia Business Review
印刷版ISSN：1698-5117
出版年度：2016
期号：50
DOI：10.3232/UBR.2016.V13.N2.05
语种：English
出版社：Universia Business Review
摘要：The main goal of this study is to determine which open innovation practices can be especially useful to SMEs in the automobile sector in the development of new products and services. We aim to encourage practitioners to study and implement open innovation practices as a way of satisfying the changing needs of the market and remaining competitive. In order to do this, we describe in detail one specific open innovation practice that we consider to be a useful tool for systematizing new product development processes: joint development.