文章基本信息

标题：Research on Government Subsidy Mechanism of Green Products Based on Heterogeneous Customers
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作者：Jiajia SONG
期刊名称：Management Science and Engineering
印刷版ISSN：1913-0341
电子版ISSN：1913-035X
出版年度：2017
卷号：11
期号：2
页码：9-15
DOI：10.3968/9791
语种：English
出版社：Canadian Research & Development Center of Sciences and Cultures
摘要：This paper builds a model of government subsidies to green products in the face of heterogeneous customers with different green perferences. There are two kinds of subsidy mechanism in this paper: One is subsidies given to green manufactures, and other is subsidies given to customers. The result shows that the two subsidies both benefit development of green technology. And government subsidies given to manufacture can bring greater social welfare than those to customers. In addition, as green customers increase, the optimal subsidies for manufacturers decline, and the optimal subsidies for consumers increase.
其他摘要：This paper builds a model of government subsidies to green products in the face of heterogeneous customers with different green perferences. There are two kinds of subsidy mechanism in this paper: One is subsidies given to green manufactures, and other is subsidies given to customers. The result shows that the two subsidies both benefit development of green technology. And government subsidies given to manufacture can bring greater social welfare than those to customers. In addition, as green customers increase, the optimal subsidies for manufacturers decline, and the optimal subsidies for consumers increase.
关键词：Heterogeneous customers;Green product;Green technology;Government subsidies;Duopoly enterprises