文章基本信息

标题：SOSYAL MÜBADELENİN İÇSEL PAZARLAMA VE İŞ PERFORMANSI ARASINDAKİ ARACILIK ETKİSİ
本地全文：下载
作者：Süleyman Murat Yıldız
期刊名称：Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
印刷版ISSN：1302-3284
电子版ISSN：1308-0911
出版年度：2017
卷号：19
期号：1
页码：105-118
语种：Turkish
出版社：Dokuz Eylul Univeristy
摘要：In this study, the mediating effect of social exchange between internal marketing and job performance was investigated. The data were obtained from the academic staff in higher educational institutions. IM-11 Scale developed by Yildiz and Kara (2015) was used to measure internal marketing,social exchange scale developed by Shore et al. (2006) was used to measure social exchange, and job performance scale developed by Sigler and Pearson (2000) was used to measure job performance. In order to test the hypothesis of this study, correlation analyzes and regression analyzes were applied. The findings of the study demonstrated that the effects of internal marketing on job performance were fully mediated by social exchange. Key Words: Social Exchange, Internal Marketing, Job Performance.