文章基本信息

标题：Complexity and Application of Tobacco Manufacturer Pricing Game considering Market Segments
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作者：Shubing Guo ; Junhai Ma ; Xueli Zhan 等
期刊名称：Discrete Dynamics in Nature and Society
印刷版ISSN：1026-0226
电子版ISSN：1607-887X
出版年度：2017
卷号：2017
DOI：10.1155/2017/6701286
出版社：Hindawi Publishing Corporation
摘要：This paper considers price as a strategy using two methods of market segmentation through game theory based on the collected data of several typical cities in Shandong province. Three oligarchs are discussed to analyze the complexity of the market in tobacco system. The effect of different factors on the equilibrium price of Nash equilibrium is discussed. What is more, the variation of parameters drives the system to change to uncertain status, even to bifurcation or chaos. We also discuss the model under normal circumstances, when the three parties jointly take chaos control measures, and its impact on the system. Finally, we clarify chaos control of economic significance. The results indicate that only reasonable pricing strategy is a critical point to achieve maximized profit and maintain orderly operation at the same time, which is a constructive suggestion for tobacco companies’ operational strategy.