文章基本信息

标题：Las relaciones con los medios en la gestión de la comunicación y las RRPP de las ONGs en tiempos de crisis
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作者：Elisa Regadera González ; Hildegart González Luis ; M. Pilar Paricio Esteban 等
期刊名称：Estudios sobre el Mensaje Periodístico
印刷版ISSN：1988-2696
出版年度：2017
卷号：23
期号：1
页码：569-586
DOI：10.5209/ESMP.55614
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The present study aims to determine whether the management of relations with the media in some Third Sector organizations has been considered a key element for these entities, especially in times of economic crisis, in which the work of NGOs can be more valued by society, generating information that could make them profitable opportunities proper management thereof. Moreover, we have tried to understand the vision that media professionals have about the work of the Departments, and if the entities with a more professional management of their area of media relations could take this opportunity to promote the achievement of the objectives of their organizations during the crisis.
关键词：Gabinete de comunicación;medios de comunicación;ONGs;periodistas;tácticas informativas.
其他关键词：Departments of communication;mass communication;NGOs;journalists;informative tactics.