出版社:Servicio de Publicaciones de la Universidad Complutense
摘要:The end of the daily newspaper on paper is one of the main debates when studying the impact of information and communications technologies on the newspaper market, since broadcast data of general newspapers point out a steady decline. This research aims to estimate when there will be a critical inflection point which will result in the decline of paper editions. By means of time series analysis and econometric methodologies, we use as a representative sample local headers and specifically those published in Galicia, because it is the region with the greatest number of local editions. The results predict that paper editions will enter the threshold of the last phase of their life cycle in the late 2020s.
关键词:Prensa diaria;medios de comunicación;soporte papel;crisis.