文章基本信息

标题：The Influence of Strategic Communication on M-Commerce Performance in Kenya’s Commercial Banks
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作者：Doreen Muriu ; Joseph Kamau Ngugi ; Zachary Mosoti 等
期刊名称：Information and Knowledge Management
印刷版ISSN：2224-5758
电子版ISSN：2224-896X
出版年度：2017
卷号：7
期号：6
页码：69-75
语种：English
出版社：International Institute for Science, Technology Education
摘要：The purpose of this study was to determine the influence of strategic communication in the context of strategy implementation on performance of Mobile-Commerce (M-Commerce) in Kenya’s commercial banks. This study was motivated by the high failure rate in strategy implementation and the view that effective strategy implementation influences performance. The study adopted a positivistic research orientation and design. There is limited research on strategy implementation and challenges associated with organizational strategy implementation. A significant amount of scholarly work has gone into strategy formulation, but implementation of business strategies has not had a strong focus. Studies on M-Commerce have concentrated on customer adoption and end user performance, and not from the financial provider perspective and this study was intended to close this gap. The results inform the banks, Central Bank of Kenya, Communication Authorities and the scholarly world on the opportunities in the development of appropriate strategy implementation process, the risk of not adopting the right strategy.
其他摘要：The purpose of this study was to determine the influence of strategic communication in the context of strategy implementation on performance of Mobile-Commerce (M-Commerce) in Kenya’s commercial banks. This study was motivated by the high failure rate in strategy implementation and the view that effective strategy implementation influences performance. The study adopted a positivistic research orientation and design. There is limited research on strategy implementation and challenges associated with organizational strategy implementation. A significant amount of scholarly work has gone into strategy formulation, but implementation of business strategies has not had a strong focus. Studies on M-Commerce have concentrated on customer adoption and end user performance, and not from the financial provider perspective and this study was intended to close this gap. The results inform the banks, Central Bank of Kenya, Communication Authorities and the scholarly world on the opportunities in the development of appropriate strategy implementation process, the risk of not adopting the right strategy. Keywords : Strategy Implementation, M-Commerce, Commercial Banks in Kenya
关键词：Strategy Implementation; M-Commerce; Commercial Banks in Kenya