文章基本信息

标题：Establishing Standard Rules for Choosing Best KPIs for an E-Commerce Business based on Google Analytics and Machine Learning Technique
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作者：Haris Ahmed ; Dr. Tahseen Ahmed Jilani ; Waleej Haider 等
期刊名称：International Journal of Advanced Computer Science and Applications(IJACSA)
印刷版ISSN：2158-107X
电子版ISSN：2156-5570
出版年度：2017
卷号：8
期号：5
DOI：10.14569/IJACSA.2017.080570
出版社：Science and Information Society (SAI)
摘要：The predictable values that indicate the performance of any company and determine that how well they are performing in order to achieve their objective is referred by the term called as “key performance indicators”. The key performance indicator techniques and other methods that are similar to KPI are usually implemented in the businesses that are running online, but for an e-commerce business, it is always difficult to select the right KPI. As long as the KPIs are concerned, the biggest blunder that an online business can make is that they calculate everything along with the KPIs. But whatever they are calculating cannot be referred as the “key” because they are measuring each and everything, so this can immediately become devastating. The need is to only measure certain specific keys in order to calculate the performance of a business. The main aim of this research is to establish the set of standard rules that must be adopted in order to identify the best KPIs for an e-commerce business website based on google analytics and machine learning technique.
关键词：E-commerce KPI; Google Analytics; Machine Learning; C4.5 Decision Tree; Weka J48