文章基本信息

标题：Optimizing Coverage of Churn Prediction in Telecommunication Industry
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作者：Adnan Anjum ; Saeeda Usman ; Adnan Zeb 等
期刊名称：International Journal of Advanced Computer Science and Applications(IJACSA)
印刷版ISSN：2158-107X
电子版ISSN：2156-5570
出版年度：2017
卷号：8
期号：5
DOI：10.14569/IJACSA.2017.080523
出版社：Science and Information Society (SAI)
摘要：Companies are investing more in analytics to obtain a competitive edge in the market and decision makers are required better identification among their data to be able to interpret complex patterns more easily. Alluring thousands of new customers is worthless if an equal number is leaving. Business Intelligence (BI) systems are unable to find hidden churn patterns for the huge customer base. In this paper, a decision support system has been proposed, which can predict the churning behaviour of a customer efficiently. We have proposed a procedure to develop an analytical system using data mining as well as machine learning techniques C5, CHAID, QUEST, and ANN for the churn analysis and prediction for the telecommunication industry. Prediction performance can be significantly improved by using a large volume and several features from both Business Support Systems (BSS) and Operations Support Systems (OSS). Extensive experiments are performed; marginal increases in predictive performance can be seen by using a larger volume and multiple attributes from both Telco BSS and OSS data. From the results, it is observed that using a combination of techniques can help to figure out a better and precise churn prediction model.
关键词：Telco; Churn Prediction; Business Intelligence; Business Support Systems; Operations Support Systems; E-Churn Model (Ensembling Churn Model)