文章基本信息

标题：Factors Affecting User’s Satisfaction of Tourism Board Website and Its Impact on Continuous Intention to Use
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作者：Ra’ed Masa’deh ; Ali Al-Badi ; Alaa Abu-Hlalah 等
期刊名称：International Journal of Business Administration
印刷版ISSN：1923-4007
电子版ISSN：1923-4015
出版年度：2017
卷号：8
期号：4
页码：p1
DOI：10.5430/ijba.v8n4p1
出版社：Sciedu Press
摘要：The purpose of this study is to examine the associations among knowledge quality, system quality, service quality, perceived ease of use, user satisfaction, and continuous intention to use Jordan Tourism Board (JTB) website. A survey instrument was used to examine the relationships in the proposed model. The collected primary data (n=399) from different users of the website from the University of Jordan students at Aqaba branch located in Aqaba city is conducted to test the relationship between exogenous and endogenous construct expressed in the proposed structural model. By employing SEM (Structural Equation Modeling) analysis, the findings revealed that knowledge quality, system quality, service quality, and perceived ease of use have significant impact on user satisfaction; as well as user satisfaction affected employees’ continuous intention to use.
其他摘要：The purpose of this study is to examine the associations among knowledge quality, system quality, service quality, perceived ease of use, user satisfaction, and continuous intention to use Jordan Tourism Board (JTB) website. A survey instrument was used to examine the relationships in the proposed model. The collected primary data (n=399) from different users of the website from the University of Jordan students at Aqaba branch located in Aqaba city is conducted to test the relationship between exogenous and endogenous construct expressed in the proposed structural model. By employing SEM (Structural Equation Modeling) analysis, the findings revealed that knowledge quality, system quality, service quality, and perceived ease of use have significant impact on user satisfaction; as well as user satisfaction affected employees’ continuous intention to use.