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  • 标题:Identifying situational inhibitors regarding the Aardklop National Arts Festival : research article
  • 作者:C. Van Zyl
  • 期刊名称:Southern African Business Review
  • 印刷版ISSN:1998-8125
  • 出版年度:2005
  • 卷号:9
  • 期号:2
  • 页码:68-76
  • 语种:English
  • 出版社:Sabinet Online
  • 摘要:The research on which this article is based was undertaken in Potchefstroom, where the Aardklop National Arts Festival, one of the largest and most popular of the more than 85 annual festivals in South Africa, takes place. The first festival in 1998 attracted 25 000 visitors, increasing to over 100 000 by 2004. Local residents may be motivated to attend a festival, but situational inhibitors could prevent them from attending. As little research has been done on situational inhibitors in the South African festival context, the aim was to identify and investigate the situational inhibitors that might discourage local residents in Potchefstroom from attending the festival. The biggest overall inhibitors of festival attendees are lack of time and money.
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