摘要：The research on which this article is based was undertaken in Potchefstroom, where the Aardklop National Arts Festival takes place. This article is a sequel to a previous article, 'Identifying situational inhibitors regarding the Aardklop National Arts Festival' (Van Zyl 2005). The host community plays an important role in the recurrence and sustainability of the festival. As little research has been done so far on the push and pull factors motivating local residents to attend a festival in South Africa, the aim was to identify and investigate the motivational factors that might drive local residents of Potchefstroom to attend and participate in the festival. The biggest overall push factor of festival attendees is family togetherness, while the atmosphere at the festival is the single most important push item to attend the festival. The strongest overall pull factor of festival attendees is information and marketing, with a wide variety of activities and entertainment being the single highest-rated pull item. Music is the most sought after festival activity enjoyed by festival attendees, and the arts and craft stalls are the most enjoyed item at the festival.
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