文章基本信息

标题：THE COMPETITIVE ABILITY OF CROATIAN TOURISM IN STRATEGY OF EXPORT
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作者：Šergo, Zdravko ; Bošković, Desimir ; Tomčić, Zdenko 等
期刊名称：Tourism and Hospitality Management
印刷版ISSN：1330-7533
电子版ISSN：1847-3377
出版年度：1997
卷号：3
期号：2
页码：287-302
语种：Croatian
出版社：Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
摘要：The work represents results of a long historical research of Croatian tourism competitiveness (1962-1992), and also integrates the results through the analysis of hotel capacity utilization (capital coefficient). 'Hie strategy of reconstruction of the competitiveness of Croatian tourism today, includes the imperative non- massive participation of the market, and the application of the competitive, tourist market-model of imperfect competitiveness.
关键词：competitiveness; index of competitiveness; tourism and hospitality sector; fixcapital; marginal capital coefficient