文章基本信息

标题：THE QUALITY OF HOTEL PERFORMANCE (The Effectiveness and Efficiency)
本地全文：下载
作者：Avelini Holjevac, Ivanka ; Vrtodušić, Ana Marija
期刊名称：Tourism and Hospitality Management
印刷版ISSN：1330-7533
电子版ISSN：1847-3377
出版年度：1999
卷号：5
期号：1-2
页码：145-160
语种：English
出版社：Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
摘要：Service quality has been a major preoccupation of the hospitality industry throughout the 1980s and the early 1990s. Quality management systems have been clearly identified as a means of increasing the professionalism and social competence of staff, while developments such as customer care programs and quality teams have produced notable improvements in the effectiveness and efficiency. Starting from the main economic goal of making profit in each enterprise, it is necessary to measure and to evaluate effectiveness and efficiency. The aim of this paper is to emphasize the importance and necessity of measuring two aspects of the quality of business success: effectiveness (hotel market success) and efficiency (hotel economy). The paper defines effectiveness and efficiency as well as key ratios for measuring and evaluating those two aspects of quality of business success.
关键词：quality; effectiveness; efficiency; ratios