文章基本信息

标题：MARKET POSSIBILITIES FOR THE DEVELOPMENT OF AGROTOURISM IN ISTRIA
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作者：Bošković, Desimir
期刊名称：Tourism and Hospitality Management
印刷版ISSN：1330-7533
电子版ISSN：1847-3377
出版年度：1999
卷号：5
期号：1-2
页码：23-38
语种：Croatian
出版社：Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
摘要：The basic question for further development of our tourism is a how, what with and when to restructure the mass tourist supply and make it flexible to market trends and demands. In the developed countries, the transformation of mass tourism to various selective forms and kinds of tourism is under way and very successful. The development of agritourism, which this paper is about, could significantly alleviate the past discrepancies in tourist supply and change the structure of the whole supply. On basic of the research done, the authors claim that some basic conditions for the development of agritourism in Istria have been fulfilled. So ther suggests its concept of development, financial funds needed, ways of financing, stimulative and other measures, legal regulations needed, organization of marketing activities, effects of the development etc.
关键词：agritourism; agriculture; ecology; development; selective tourist supply; market; marketing