文章基本信息

标题：The Effects of Traditional and Electronic Word-of-Mouth on Destination Image: A Case of Vacation Tourists Visiting Branson, Missouri
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作者：Koji Ishida
期刊名称：Administrative Sciences
电子版ISSN：2076-3387
出版年度：2016
卷号：6
期号：4
页码：12
DOI：10.3390/admsci6040012
语种：English
出版社：MDPI Publishing
摘要：The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between personal WOM and commercial WOM, and between positive and negative WOM on a destination image. Results of the study indicate that traditional WOM had a greater influence on destination image compared to electronic WOM. Personal traditional WOM had a greater influence on destination image compared to electronic personal WOM and commercial WOM. However, negative WOM exerted less influence on the destination’s image compared to positive WOM while negative electronic WOM had a greater influence on destination image compared to negative traditional WOM.
关键词：destination image; electronic word-of-mouth; traditional word-of-mouth; word-of-mouth destination image ; electronic word-of-mouth ; traditional word-of-mouth ; word-of-mouth