文章基本信息

标题：Compilation of Research & Development Strategy using Technology Quality Function Deployment: Market Pull Approach
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作者：Adel Azar ; Sajjad Jokar ; abouzar zangoueinezhad 等
期刊名称：Industrial Management
印刷版ISSN：2008-5885
电子版ISSN：2423-5369
出版年度：2011
卷号：2
期号：4
页码：1-16
出版社：University of Tehran Electronic Journals Database
摘要：Weakness of research & development strategy for technology transfer management in product design activities is one of the most difficulties for local companies in Iran. Therefore, this paper trying to present a method to indicting research & development strategy for identifying fit technology with requirements of customer and provide a solution for acquisition of needs technologies of companies. In this manner, indicators that effected on compilation of R&D strategy identified, and allocated axis to each dimensions. Then, planned a framework for compilation of research and development strategy with market pull approach. With drawing technology map based on appraisal inside and outside dimensions by Tech-QFD and Technology needs management model, opportunities and treats will determine for each strategy. This model applied in Iran Marine Service (SADRA) Company for compilation R&D strategy in design and manufacturing of AFRAMAX ship.
关键词：Market Pull Approach;Research & Development Strategy;Technology Capability Assessment;Technology Quality function Deployment