首页    期刊浏览 2024年12月11日 星期三
登录注册

文章基本信息

  • 标题:Applying Analytical Network Process in SWOT (Case Study in Iran Insurance Company)
  • 本地全文:下载
  • 作者:Saied Sehhat ; Eisa Parizadi
  • 期刊名称:Industrial Management
  • 印刷版ISSN:2008-5885
  • 电子版ISSN:2423-5369
  • 出版年度:2010
  • 卷号:1
  • 期号:2
  • 页码:1-16
  • 出版社:University of Tehran Electronic Journals Database
  • 摘要:Applying Analytical Network Process in SWOT ‌(Case Study in Iran Insurance Company) SWOT analysis does not present an analytical technique for defining significance of recognized factors and assessment of different strategic alternatives. Thus it has several problems in factors assessment. AHP technique solves some of the problems but it is not efficient when the factors have interdependency because it assumes the factors are independent. This assumption is not acceptable in analysis of internal and external environment affects. Therefore a suitable technique is needed which is suggested in the current study. This technique can be useful specially when there is interdependency among the factors of SWOT.
  • 关键词:AHP and ANP;Multi Criteria Decision Making;strategic planning;SWOT analysis
国家哲学社会科学文献中心版权所有