文章基本信息

标题：Inspecting the Role of Intention to Trust and Online Purchase in Developing Countries
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作者：Samar Rahi ; Mazuri Abd Ghani ; Fatin Jamilah Muhamad 等
期刊名称：Socialomics
印刷版ISSN：2167-0358
出版年度：2017
卷号：6
期号：1
页码：1-7
DOI：10.4172/2167-0358.1000191
出版社：OMICS Group
摘要：The study aims to explain the relationship between intention to trust dimensions and purchase intention in online products. Furthermore, it examines the relationships between integrity, competency, firm’s image, Uncertainty Avoidance, price awareness, propensity to trust and the impact on purchase intentions. Reliability result showed that all items of Cronbach Alpha are acceptable. Normality test also indicated that the data fit the purpose for which it was obtained. Descriptive and inferential statistics were used for the data analysis. Inferential statistics was run to get the main research outcome. The techniques used were determined by each objective and the variables involved in the study were indicated that there is significant relationship exist among integrity, competency, firm’s image, UA, price awareness, propensity to trust & the impact on purchase intentions. This study is narrowed only to the universities student’s in Terengganu area Malaysia. Hence, the generalization of the findings cannot be made for the whole population of people in Malaysia. Further Research may be conducted with other data set.
关键词：Online shopping; Purchase intention; Trust; Integrity; Terengganua area