文章基本信息

标题：The Impact of Consumer Confidence and Store Attributes on Store Satisfaction and Store Loyalty
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作者：Ayesha Tariq ; Afza Afzal ; Mehwish Fiaz 等
期刊名称：Journal of Accounting & Marketing
印刷版ISSN：2168-9601
出版年度：2016
卷号：5
期号：4
页码：1-6
DOI：10.4172/2168-9601.1000200
出版社：OMICS Group
摘要：For retail managers it is being to understand the relationships between customers’ store attribute, store satisfaction, consumer confidence, and store loyalty as well as how these relationships change over time. In this study relationships have been investigated by using survey technique. A questionnaire developed to check consumer’s point of view about different stores in Faisalabad market. Result of our findings indicate that consumer confidence and store satisfaction have no relationship whereas store satisfaction did not play a role of mediator in between consumer confidence and store loyalty. Instead, our study shows that the relationship between services attributes and store satisfaction is stronger and positive in periods with low consumer confidence.
关键词：Consumer confidence; Store attributes; Store satisfaction; Store loyalty