文章基本信息

标题：Mobile Commerce Adoption in North American Organizations: An Empirical Study of Organizational Factors
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作者：Srimannarayana Grandhi ; Santoso Wibowo
期刊名称：Communications of the IBIMA
电子版ISSN：1943-7765
出版年度：2016
卷号：2016
DOI：10.5171/2016.682007
出版社：IBIMA Publishing
摘要：Mobile commerce or M-commerce can be seen as transactions made using mobile devices such as cellular phones and other mobile devices including tablet PCs. Advancements in mobile technologies and the availability of low cost mobile devices triggered the opportunities for mobile commerce. In recent years, it has become a shopping tool for many mobile users as it allows convenience and flexibility. This research paper highlights the role of organizational factors leading to the adoption of mobile commerce. This paper utilizes publicly available data collected from both IT and non-IT professionals working in North America. This study is based on secondary data and explored the interrelationships between strategy, perception and commitment, perceived business benefits, inhibitors and interface design. The results suggest that factors such as organization’s strategy, organizations’ perception of m-commerce benefits, inhibitors and interface design features are the key indicators of organizations’ readiness to adopt m-commerce. This study offers valuable insights to better understand mobile commerce adoption drivers and it can be helpful for organizations with similar interests.
关键词：Mobile Commerce; North America; Adoption; Organizations’ Preparedness; Influencing Factors.