文章基本信息

标题：Strategi Kesiapan UMKM Bogor dalam Menghadapi Persaingan Global
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作者：Mokhamad Syaefudin Andrianto
期刊名称：MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
印刷版ISSN：2085-8418
出版年度：2017
卷号：11
期号：2
页码：97-102
语种：Indonesian
出版社：Institut Pertanian Bogor
摘要：Globalization give threat and opportunities for Bogor Small Medium Enterprises (SME’s). The purpose of this research is analyzing Bogor SME’s readiness to compete from aspects of knowledge, experience, business scale, innovation, direct and indirect networking. Entrepreneurs survey conducted in Bogor regency. Data processing used SmartPLS3. The result show experience, direct networking affect on innovation event experience has negative effect. Knowledge aspect, business scale and indirect networking do not have effect on innovation. In this case, Innovation has not been encourage SME’s readiness in global competition. Only knowledge has been significant encourage SME’s readiness to global competition
关键词：competition readiness, competition strategy, innovation