文章基本信息

标题：Investigating the Influence of Spirituality, Environmental Concern and Ecological Knowledge on Consumers' Green Purchase Intention
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作者：Yatish Joshi
期刊名称：Purushartha: A Journal of Management Ethics and Spirituality
印刷版ISSN：0975-024X
出版年度：2017
卷号：9
期号：2
语种：English
出版社：Purushartha: A Journal of Management Ethics and Spirituality
摘要：This study investigated the influence of spirituality, environmental concern and ecological knowledge on consumers green purchase intention. The sample was undergraduate students of the University of Delhi. Using hierarchical multiple regression analysis, this study found that spirituality, environmental concern and ecological knowledge significantly influenced consumers green purchase intention. Therefore, this study supports the idea that spirituality, environmental concern and ecological knowledge should correspond to a stronger desire to consume the pro-environmental product. Further, this research finding may help public policy makers in fostering green consumption and marketers in designing sustainable marketing strategies.