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文章基本信息

  • 标题:The Impact of Cost, Customer Experience, Ease of Use, and Trust towards Adoption of Online Banking
  • 本地全文:下载
  • 作者:Mahiswaran Selvanathan ; Pei Tan ; Tan Bow
  • 期刊名称:International Business Research
  • 印刷版ISSN:1913-9004
  • 电子版ISSN:1913-9012
  • 出版年度:2016
  • 卷号:9
  • 期号:11
  • 页码:235
  • DOI:10.5539/ibr.v9n11p235
  • 出版社:Canadian Center of Science and Education
  • 摘要:

    The purpose of this study is to examine the factors that influence the adoption of online banking in Malaysia, particularly trust, customers’ experience, cost, and ease of use. Questionnaire was distributed to 120 online banking users in Kota Damansara, Selangor, Malaysia. Results showed that customer trust and experience have significant relationship towards adoption of online banking. Nonetheless, cost and ease of use was found to be insignificant in this study. The results provide important information for bank providers in designing a mass-oriented or user-friendly internet banking that would attract people to adopt online banking.

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