文章基本信息

标题：Análise das feiras livres como alternativa de distribuição de frutas, legumes e verduras (FLV)
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作者：Ana Lívia Cazane ; João Guilherme de Camargo Ferraz Machado ; Fábio Fontolan Sampaio 等
期刊名称：Revista GEPEC
印刷版ISSN：1679-415X
电子版ISSN：1679-415X
出版年度：2014
卷号：18
期号：1
页码：119-137
语种：Portuguese
出版社：Universitade Estadual de Oeste do Paraná.
摘要：The aim of the research was to analyze the consumer behavior of fresh fruits and vegetables (FFV) in the farms’ market of Tupa-SP. For this, it were identified the demographic and socioeconomic profile and the farms’ market visitors’ consumption behavior, and it was verified the influence of social and personal factors over the behavior of these comsumers. It were interviewed 227 costumers, defined by a non-probabilistic and convinience sampling, distributed proportionately among the farms’ market. It was observed that the FFV comsumer behavior is influenciated by social factors (family and friends) and personal ones (gender, age, familiar income, education level , marital status ) The low fidelity of the consumers show the needs of actions that enhance the benefits of buying in the farms’ market, when compared with another places. The analysis enabled the perception of the interviewed consumer behavior, conducting to identify questions related to the development of the farms market, promoting the city economy.
关键词：Feiras livres;FLV;Hábitos de consumo;Perfil do consumidor;Agronegócio