文章基本信息

标题：Measuring the Relationship among the Advertisement Expenditure, Sales Revenue and Profit on Steel Industries and Banking Industries in Bangladesh
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作者：Sultana Razia Chowdhury
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2017
卷号：9
期号：9
页码：1-5
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：This research paper is aims to identify the relationship among advertisement expenditure, sales revenue and profit. We are select four steel companies and five banking companies .We found that there are positive, liner & cyclical relationship among the variables such represent the increasing advertising expenditure leads to increasing sales and profit and vice versa. It is also noted that increased net profit leads to next year more advertising expenditure which generate more revenue and net profit of next year.
其他摘要：This research paper is aims to identify the relationship among advertisement expenditure, sales revenue and profit. We are select four steel companies and five banking companies .We found that there are positive, liner & cyclical relationship among the variables such represent the increasing advertising expenditure leads to increasing sales and profit and vice versa. It is also noted that increased net profit leads to next year more advertising expenditure which generate more revenue and net profit of next year.