During the 2011 East Japan Great Earthquake Disaster, some people used social media such as Twitter to get information important to their lives. However, the spread of groundless rumor information was big social problem. Therefore, social media users pay attention to prevent wrong information from diffusing. The way to stop the spread of a false rumor is needed, so we have to understand a diffusion of information mechanism. We have proposed information diffusion model which is based on SIR model until now. This model is represented by the stochastic state transition model for whether to propagate the information, and its transition probability is defined as the same value for all agents. People ’s thinking or actions are not the same. To solve this problem, we adopted three elements in our model: A new internal state switching model, user diversity and multiplexing of information paths. In this paper, we propose a novel information diffusion model, the Agent-based Information Diffusion Model (AIDM). We reproduce two kinds of false rumor information diffusion using proposed model. One is “single burst type false rumor spread ”, and another is “multi burst type false rumor spread. ”Proposal model is estimated by comparing real data with a simulation result.