文章基本信息

标题：From Social Merchandising to Social Spectacle: Portrayals of Domestic Violence in TV Globo’s Prime-Time Telenovelas
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作者：Samantha Nogueira Joyce ; Monica Martinez
期刊名称：International Journal of Communication
印刷版ISSN：1932-8036
出版年度：2017
卷号：11
页码：17
语种：English
出版社：USC Annenberg Center
摘要：This article addresses the representation of domestic violence in two Brazilian prime-time TV Globo telenovelas— Mulheres Apaixonadas and A Regra do Jogo —through the use of social merchandising about domestic violence. We conclude that, although the story lines in these two programs might seem progressive and empowering to women who seek to leave their abusers, ultimately they fall short in one important aspect: Women’s way out is usually through a new romantic relationship. We also note that a recent insertion of domestic violence social merchandising has failed, turning the depiction of domestic violence, instead, into a spectacle. Another interesting finding is that domestic violence is portrayed solely as a women’s issue and not a domestic one involving power.
其他摘要：This article addresses the representation of domestic violence in two Brazilian prime-time TV Globo telenovelas— Mulheres Apaixonadas and A Regra do Jogo —through the use of social merchandising about domestic violence. We conclude that, although the story lines in these two programs might seem progressive and empowering to women who seek to leave their abusers, ultimately they fall short in one important aspect: Women’s way out is usually through a new romantic relationship. We also note that a recent insertion of domestic violence social merchandising has failed, turning the depiction of domestic violence, instead, into a spectacle. Another interesting finding is that domestic violence is portrayed solely as a women’s issue and not a domestic one involving power.
关键词：telenovelas; TV Globo; social merchandising; portrayal of domestic violence; spectacle