文章基本信息

标题：An Investigation Of Country-Of-Origin Effect On The International Marketing Of Star Lager Brand In The Great Lakes States Market Area Of The United States
作者：Chris Mbah ; Alphonso Ogbuehi ; Chris Enyinda 等
期刊名称：International Business & Economics Research Journal
印刷版ISSN：1535-0754
电子版ISSN：2157-9393
出版年度：2009
卷号：8
期号：8
语种：English
出版社：The Clute Institute for Academic Research
关键词：International market expansion;country-of-origin;consumer stereotyping;consumer perception;international strategies;structural adjustment programs