摘要：The objective of this paper is to provide a valid and reliable CSR scale from the consumer perspective. From this point of view, a causal analysis is developed in order to identify those actions that really generate a response from the market. The final results will allow us to advise the companies about those actions which have a positive effect on consumer buying behaviour.
关键词：Corporate social responsibility;scale of measurement;stakeholder;attitude towards the company;intention of purchase;Responsabilidad social corporativa;escala de medición;stakeholder;actitud hacia la empresa;intención de compra;Responsabilidade social corporativa;escala de medição;stakeholder;atitude para com a empresa;intenção de compra
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