摘要：The article describes a manufacturing strategy development process in a Brazilian tin-plated can manufacturer. Some tools and frameworks specifical/y designed to deal with the turbulence of the Brazilian industrial environment are presented. Amongst them, the "contingency models", the "correspondence matrix", and the "importance-performance matrix" (adapted to support the negotiation process between internaI customers and suppliers).
关键词：manufacturing strategy;Brazilian industrial environment;negotiation processes;estratégia de manufatura;ambiente industrial brasileiro;processos de negociações
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