摘要：Geographic Information Systems (GIS) have become available for desktop computers; they are extremely useful for Database Marketing activities and allow data analysis virtually unfeasible with other tools. Their application, however, depends on the existence of maps and data potentially expensive and difficult to obtain. Geographic Information Systems usage will become popular in Brazil in the next two years.
关键词：database marketing;geographic information systems;mapping;market geography;marketing de relacionamento;sistemas de informações geográficas;mapeamento;geografia de mercado
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