摘要：This paper was written in 76' and published in the beginning of 77. In this is discussed the meaning of the term rational. The analysis is made through the use of an example of what is considered a rational entrepreneurial action. The adequacy of the used ways for the proposed objectives is the fundamental character of the termo The ways, however, should be accepted on social grounds. And more, the rational action comprises the prevision of this consequences on the achievement of other specific and generalobjectives.
关键词：Rationality;rational action;entrepreneurial behavior;prevision of consequences;administrative efticiency;ways and aims;social values;social action;Racionalidade;ação racional;comportamento empresarial;previsão das conseqüências;eficiência administrativa;meios e fins;valores sociais;ação social
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