出版社：Faculty of Communications of the Pontificia Universidad Católica de Chile
摘要：Corporate Social Responsibility (CSR) is a voluntarycommitment to responsible and measurable behaviorof an enterprise beyond the provisions of the lawsto meet the expectations of the stakeholders withwhich it interacts. This management model wascreated to solve the problems of reputation andcredibility of private companies, although recentlyit was assumed by public owned organizations.The concept spread quickly, but there is still nointernational consensus on the standardization of itspractice and recognition, no state regulations governing it.At the European Union, the state public ownedbroadcasting corporations in Germany, Irelandand the United Kingdom reported for at leasttwo years of CSR actions, even without followinginternational or state regulations. This trend is poisedto consolidate itself as six other corporations havetaken the first steps to implement this philosophy.
关键词：Corporate Social Responsibility; state owned radio-television; European Union; legislation;Responsabilidad Social Corporativa;radiotelevisiones públicas;Unión Europea;legislación
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