摘要：The present paper aims at apprehending the changes in the communication relations and the forms of television consumption guided by interactive contents which are enabled by the digital technologies of contemporary medias. Given that in this very era of media convergence where a change in the forms of production and consumption of television communication is underway, we observe that interactivity has been used as a resource for the forms of production and consumption in contemporaneity. After a survey on mediated interactions in computing environments from the perspective of language and communication studies, the question of mediated interactions in television consumption is addressed from the follwing perspectives, the rituals of consumption discussed by Eneus Trindade and Clotilde Perez (2014), Eric Landowski sociosemiotics (2009) and also by the studies of José Luiz Braga (2012) on interaction in the context of comunication and its gradients. In this paper the reality show SuperStar and its app for smartphones and tablets will be analysed. Keywords: interactivity, television, consumption rituals, sociosemiotics, gradient interaction.
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