摘要：The configuration of a new standard of consumption and cultural production based on the participation of consumers through the Internet has become a feature of modern society (Jenkins, 2009; Shirky, 2011). Based on this premise, we intend to analyze the process of crowd funding, in which a mass of staff is united in the realization of cultural projects and to create a unique product, under the bias of the culturological theory. This work is also raising questions as to the timeliness of the concept of cultural industry in the face of new practices allowed by digital networks and a potential democratization, focusing the brazilian website Catarse.
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