文章基本信息

标题：Ethical and sustainable consumption in the Italian coffee market: a choice experiment to analyse consumers’ willingness to pay
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作者：Gianluigi Gallenti ; Stefania Troiano ; Marta Cosmina 等
期刊名称：Rivista di Economia Agraria
印刷版ISSN：2281-1559
出版年度：2016
卷号：71
期号：2
页码：153-176
DOI：10.13128/REA-20077
语种：English
出版社：Firenze University Press
摘要：Consumers increasingly consider ethical and sustainable attributes of products in their purchasing decisions, in particular with reference to food consumption. Among agri-food products, coffee is a pioneering food for sustainability and ethical certification, such as organic and Fair Trade, whose success depends significantly on consumers’ willingness to pay a premium price for these attributes. This study uses a choice experiment (CE) to investigate the attitudes towards organic and Fair Trade coffee among Italian consumers. The results show considerable heterogeneity among respondents, the majority of whom tend to be more interested in organic coffee than Fair Trade coffee, even if a large group of them are willing to pay a premium price to consume Fair Trade coffee.
其他摘要：Consumers increasingly consider ethical and sustainable attributes of products in their purchasing decisions, in particular with reference to food consumption. Among agri-food products, coffee is a pioneering food for sustainability and ethical certification, such as organic and Fair Trade, whose success depends significantly on consumers’ willingness to pay a premium price for these attributes. This study uses a choice experiment (CE) to investigate the attitudes towards organic and Fair Trade coffee among Italian consumers. The results show considerable heterogeneity among respondents, the majority of whom tend to be more interested in organic coffee than Fair Trade coffee, even if a large group of them are willing to pay a premium price to consume Fair Trade coffee.
关键词：choice experiment;ethical demand;Fair Trade;Italian coffee market;organic label