文章基本信息

标题：Humanizing brands through story-telling in magazine advertising
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作者：Victoria Martín de la Rosa ; Elena Domínguez Romero
期刊名称：Círculo de lingüística aplicada a la comunicación
印刷版ISSN：1576-4737
出版年度：2016
卷号：68
页码：175-191
DOI：10.5209/CLAC.54529
语种：English
出版社：Servicio de Publicaciones de la Universidad Complutense de Madrid
摘要：Within the framework of Conceptual Metaphor Theory, where metaphor allows human beings to map structure from concrete realms of experience (based on sensory-motor experience) to other more domains, the Source-Path-Goal schema stands as one of the central concepts in human conceptualization. Its importance lies in the way it unifies and gives structure to concepts of motion. In turn, this embodied notion shapes our understanding of a purposeful activity, in which some path is traversed in order to reach for a goal, and our understanding of story-telling where, based on the same notion of a path, there is a development of characters in quest of a goal. On this basis, our purpose in this paper is to analyze three magazine advertisements in an attempt to reveal Conceptual Metaphor Theory, embodied cognition, image schemas, magazine advertising
其他摘要：Within the framework of Conceptual Metaphor Theory, where metaphor allows human beings to map structure from concrete realms of experience (based on sensory-motor experience) to other more abstract domains, the Source-Path-Goal schema stands as one of the central concepts in human conceptualization. Its importance lies in the way it unifies and gives structure to concepts of motion. In turn, this embodied notion shapes our understanding of a purposeful activity, in which some path is traversed in order to reach for a goal, and our understanding of story-telling where, based on the same notion of a path, there is a development of characters in quest of a goal. On this basis, our purpose in this paper is to analyze three magazine advertisements in an attempt to reveal Conceptual Metaphor Theory, embodied cognition, image schemas, magazine advertising
关键词：Conceptual Metaphor Theory;embodied cognition;image schemas;magazine advertising
其他关键词：Conceptual Metaphor Theory;embodied cognition;image schemas;magazine advertising