摘要:This paper aims to discuss the issue of gender in family businesses, demonstrating their level of interference in the succession process of a long-lived organization of the construction sector. The issue of gender emerges as a tacit criterion of succession in several family organizations, constituting a problem portrayed in several studies on the topic (LERNER, MALACH-PINES, 2011; CAPPUYNS, 2007; FITZGERALD et al., 2001). In this sense, the study on the issue of women before the succession processes is relevant to the field of organizational studies, to bring another set of elements to reflect on these processes. With regard to methodological aspects, this article is founded on a qualitative perspective, adopting the method of case study (YIN, 2005). From the remarks of the subjects it was observed that socialization processes experienced by family members are strongly linked to the reproduction of certain acts in relation to women's participation in these projects. From early on, there were differences in the processes of socialization of boys and girls in the family, guiding the roles they should take before the company. Thus, it was possible to indicate the strength of the gender criteria, used to mark the succession process, and how they contributed to alienate women from the axis of management in the organization studied.