出版社：Faculdade de Psicologia, Pontifícia Universidade Católica do Rio Grande do Sul
摘要：The present study evaluates the effect of politician physical look in the adherence to a political message and in personality evaluation using only the visual channel. 200 participants of both sexes where randomly assigned to 8 conditions. It was used four politicians, with two photos each. One presented a careful image and other a careless image of the same politician. Each participant only saw one of the images, concerning one politician. It was our expectation that careful images’ condition had a higher concordance with the political message rather than the careless images’ condition. Also, according to our expectations the participants in the careful image evaluated the better looking politician as having a more favorable personality and showed a higher adherence to its political message.
关键词：Impression formation;persuasive communication;adherence.;Formación de impresiones;la comunicación persuasiva;adhesión.;Formação de impressões;comunicação persuasiva;adesão.
Loading...
