文章基本信息

标题：Consumer behaviour: influence of place of residence on the decision-making process when choosing a tourist destination
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作者：Djeri, Lukrecija ; Armenski, Tanja ; Tesanovic, Dragan 等
期刊名称：Economic Research
印刷版ISSN：1331-677X
出版年度：2014
卷号：27
期号：1
页码：267-279
DOI：10.1080/1331677X.2014.952108
语种：English
出版社：Juraj Dobrila University of Pula, Department of Economics and Tourism 'Dr. Mijo Mirkovic'
摘要：Regarding the previous literature on the decision-making process when choosing a destination, this article tries to contribute to current literature by surveying inhabitants from the Bačka region (Vojvodina/Serbia) with respect to the aspect of place of residence on the purchase decision-making process which involves five different phases: need awareness, search for information, estimation of alternatives, decision about purchasing a tourist product or service, feedback after purchasing and discrimination coefficient. The results show that place of residence strongly affects all phases of the decision-making process. The researchers also managed to address the most sensible and vulnerable indicator of the decision-making process when choosing a destination.
关键词：consumer behaviour; decision-making process; place of residence; Serbi