期刊名称：International Journal of Economics and Business Modeling
印刷版ISSN：0976-531X
电子版ISSN：0976-5352
出版年度：2012
卷号：3
期号：1
页码：149-151
语种：English
出版社：Bioinfo Publications
摘要：This study aimed to determine factors affecting client trust in the context of online banking. We planned to examine the effect of variables; security, privacy, usability, and reputation, perceived by customers, on client trust in online banking. Since commitment has a critical role in establishing long term relations, we include association between trust and commitment in the context of online banking. According to objective, this research is applied and is descriptive-survey on the basis of data gathering method. We surveyed 130 customers of Saman bank and analyzed gathered data with descriptive and inferential statistics regard to factors that affect client trust in online banking. Consequently, we showed direct and significant association between trust and variables such as security, privacy, usability, and reputation. Moreover, we found out that the association between trust and commitment of clients is direct and confirmed at 95% significance. Finally, we showed that we could consider trust as a mediator or intervening variable to promote affective commitment of the clients of the context of online banking.
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