文章基本信息

标题：To Motivate Buyers Habit based on WhatsApp Data using Data mining Techniques
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作者：D.Sakthivel ; M.Premkumar
期刊名称：International Journal of Computer Trends and Technology
电子版ISSN：2231-2803
出版年度：2016
卷号：41
期号：1
页码：26-28
DOI：10.14445/22312803/IJCTT-V41P105
出版社：Seventh Sense Research Group
摘要：The increased popularity of social networking sites and mobile apps in general has led to uptake in marketing research [1]. In this paper using data mining techniques to motivate the buyers to increase their buying habit based on WhatsApp data [1]. The buyer’s habit is a measured of how products and services supplied by a company meet User expectation. User satisfaction is critical if a company is to register high sales profits. The study of on this project helped me to apply data mining technique to improve and motivate buyers in current market scenarios of WhatsApp and also the variety of services that it offers to the users.
关键词：Buyers Habit; Data set; Association rule; Decision tree; Cluster algorithms [4]