文章基本信息

标题：Tea tourism as a marketing tool: a strategy to develop the image of Sri Lanka as an attractive tourism destination
作者：P. I. N. Fernando ; R. M. P. D. K. Rajapaksha ; K. W. S. N. Kumari 等
期刊名称：Kelaniya Journal of Management
印刷版ISSN：2279-1469
电子版ISSN：2448-9298
出版年度：2016
卷号：5
期号：2
DOI：10.4038/kjm.v5i2.7518
语种：English
出版社：Faculty of Commerce and Management Studies University of Kelaniya
摘要：Published by the Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka. Full text articles available.
关键词：Destination image building; Niche tourism; Sri Lanka; Tea tourism