文章基本信息

标题：EFFECT OF GREEN MARKETING STRATEGY ON CUSTOMER SATISFACTION IN JORDAN
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作者：Eneizan, B. M ; Wahab, K. A. ; Kalsom Abd.Wahab 等
期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2016
卷号：5
期号：9
出版社：Sohar University, Oman and American University of Kuwait
摘要：This present paper aimed to investigate the effects of green marketing strategies on customersatisfaction in Jordan. It was a correlational research design. The sample was composed of 100students from Jordan. Green marketing strategy instrument and customer satisfaction scale wereapplied. Pearson product moment correlation and regression analysis were applied. Resultsindicated significant positive relationship in green marketing strategies and customer satisfactionin Jordan sample. Results also showed that green marketing strategy except distribution aresignificant predictors of customer satisfaction in Jordan. Results have important implications forcompanies to know the importance of green marketing strategies to enhance customersatisfaction
关键词：Green; Marketing strategy; Customer satisfaction; Jordan